London Bicycle Tour Company Expands Customer Access Through Strategic Partnerships with Tesco Clubcard, London Pass / Go City, and Rail Travel Promotions

London Bicycle Tour Company is pleased to highlight its ongoing strategic partnerships with leading travel, leisure, and retail brands, designed to make sightseeing in the capital more accessible and rewarding for both local visitors and international tourists.

Through its partnership with Tesco Clubcard, customers are able to redeem Clubcard Reward vouchers against selected tours, including some of the company’s most popular experiences such as the Original Tour and Love London Tour. This collaboration allows customers to convert loyalty points into memorable experiences while exploring London’s most iconic landmarks by bicycle.

In addition, London Bicycle Tour Company continues to strengthen its presence within the tourism sector through its inclusion in The London Pass and Go City sightseeing platforms. As one of London’s featured attractions, pass holders can enjoy access to selected bicycle tours as part of their sightseeing package, offering a convenient and cost-effective way to experience the city. This partnership enhances the company’s visibility among global travellers and supports London’s wider visitor economy.

The company also welcomes opportunities to work alongside rail and transport travel promotions, helping to connect arriving visitors with unique city experiences. By aligning with travel partners and visitor discount schemes, London Bicycle Tour Company aims to provide seamless access to tours for those travelling into the capital.

“These partnerships reflect our commitment to making London’s history, culture, and landmarks accessible to as many people as possible,” said a spokesperson for London Bicycle Tour Company. “By collaborating with trusted brands such as Tesco and Go City, we are able to offer greater value and convenience to our customers.”

London Bicycle Tour Company remains dedicated to delivering high-quality guided tours and unforgettable sightseeing experiences, while continuing to build partnerships that support tourism and customer engagement.

Awards & Recognition

For more than three decades, The London Bicycle Tour Company has been recognised as one of the capital’s most trusted names in cycling tourism. Our awards and accolades reflect our commitment to exceptional customer service, unforgettable guided experiences, and sustainable travel across London.

Tripadvisor Travellers’ Choice Award 2025

Recognised Among the Top 10% of Attractions Worldwide

Awarded by Tripadvisor, this prestigious recognition celebrates businesses that consistently receive outstanding reviews from travellers across the globe.

With thousands of five-star reviews and exceptional guest feedback, The London Bicycle Tour Company proudly stands among the world’s most highly rated visitor experiences.

“Recognised as one of the top 10% of attractions worldwide by travellers.”

Top Ranked Outdoor Experience in London

One of London’s Highest Rated Outdoor Activities

We are proud to be consistently ranked among the top outdoor activities in London, standing alongside the city’s most iconic visitor attractions.

This recognition reflects the quality of our guided tours, professional team, and the unforgettable way we help guests discover London.

“A consistently top-rated experience for visitors exploring London.”

London’s Original Award-Winning Bike Tour Company

Pioneers in London Cycling Tourism Since 1991

As London’s first dedicated bicycle tour company, we have spent over 30 years setting the standard for guided cycling experiences in the city.

Our heritage, expertise, and passion for showcasing London continue to make us a leading name in tourism and active travel.

“London’s original and award-winning bicycle tour company.”

Trusted by Global Travel Partners

Industry Recognition for Tourism Excellence

Our reputation extends beyond customer awards. We are proud to be recognised by leading travel partners, tour networks, and destination specialists who trust us to deliver world-class experiences.

This recognition highlights our professionalism, reliability, and longstanding contribution to London’s visitor economy.

“A trusted partner for leading international travel organisations.”

Major Event Achievement

Operational Excellence at the London 2012 Olympic Games

A landmark achievement in our company’s history was supporting the transport and logistics of more than 1,000 corporate visitors during the London 2012 Olympic and Paralympic Games.

This demonstrates our ability to deliver large-scale cycling operations at world-event level.

“Delivering cycling excellence on a global stage.”

Our Commitment to Excellence

Every award and recognition we receive is a reflection of the trust our guests place in us.

From international travellers and families to corporate partners and local organisations, we remain dedicated to providing the highest standards of service, safety, and unforgettable London experiences.

Thank you to every rider who has been part of our journey.

The London Bicycle Tour Company Celebrates Its Outstanding Partnerships Across London’s Cycling Community

London, United Kingdom — The London Bicycle Tour Company is proud to highlight a series of exciting partnerships that continue to strengthen its role at the heart of London’s vibrant cycling culture.

For more than three decades, the company has been dedicated not only to providing exceptional bike tours and cycle hire services, but also to supporting the organisations, events, and community initiatives that make London one of the world’s most dynamic cities for cycling.

Through collaborations with some of the capital’s most recognisable events and advocacy groups, The London Bicycle Tour Company continues to champion sustainable travel, community engagement, and the joy of exploring London by bike.

Supporting Iconic London Cycling Events

The London Bicycle Tour Company is delighted to work alongside some of the city’s most celebrated cycling events, helping bring people together through unforgettable experiences on two wheels.

World Naked Bike Ride London

As a proud supporter of the World Naked Bike Ride (WNBR), the company helps promote one of London’s most high-profile annual cycling events. This globally recognised ride raises awareness of cycling safety, environmental sustainability, and the need for cleaner urban transport.

By supporting participants with bike hire solutions and event-focused services, the company reinforces its commitment to advocacy and positive change across the capital.

The Tweed Run

The company is equally proud of its connection with The Tweed Run, one of London’s most stylish and iconic cycling events. Celebrating vintage fashion, heritage bicycles, and classic British culture, this partnership reflects the company’s passion for preserving the romance and character of cycling in London.

Working with Leading Organisations

The London Bicycle Tour Company’s partnerships extend far beyond events, encompassing respected organisations that shape the future of cycling and sustainable travel.

London Marathon Events Team

Collaboration with the London Marathon organisation team highlights the company’s ability to support major citywide sporting and mobility initiatives. This partnership reflects a shared commitment to encouraging active lifestyles and increasing public participation in cycling events across London.

e-Starli

As urban mobility evolves, the company is proud to work with e-Starli, supporting the growing popularity of electric bikes and helping more people enjoy accessible and comfortable cycling experiences in the city.

Championing Sustainability and Advocacy

The London Bicycle Tour Company is deeply committed to making London a safer, greener, and more cycle-friendly city.

Sustrans

Partnership with Sustrans reflects a shared vision for sustainable transport, active travel, and improved cycling infrastructure. Together, these efforts help encourage more people to choose cycling as part of everyday life.

London Cycling Campaign

Working alongside the London Cycling Campaign, the company proudly supports initiatives that advocate for safer streets, better bike lanes, and greater accessibility for cyclists throughout the capital.

Investing in Local Communities

Community partnerships are equally central to the company’s mission.

We Are Waterloo

The collaboration with We Are Waterloo demonstrates The London Bicycle Tour Company’s commitment to supporting local business communities, cultural initiatives, and neighbourhood development in one of London’s most important districts.

This partnership helps strengthen the connection between cycling, tourism, and local economic growth.

A Shared Vision for London

These partnerships represent more than collaboration — they reflect a shared belief in the power of cycling to connect communities, inspire sustainable travel, and showcase the very best of London.

The London Bicycle Tour Company remains proud to work with organisations that share its passion for innovation, heritage, and community impact.

As the company continues to grow, these relationships will remain central to its mission of delivering exceptional experiences and helping shape the future of cycling in London.

For partnership enquiries, media opportunities, or community collaborations, please contact The London Bicycle Tour Company directly through our website.

If you’re looking for the best place to rent a bike in London, one name consistently stands above the rest: London Bicycle Tour Company.

London offers everything from docked public bikes to specialist hire shops, but for visitors and locals who want quality bikes, flexible hire options, and expert local knowledge, this company is widely regarded as one of the best choices in the city.

The Best Place to Rent a Bike in London — And Why It’s London Bicycle Tour Company

Exploring London by bike is one of the most enjoyable ways to see the city. From the iconic landmarks of Westminster to the riverside paths along the Thames, cycling gives you the freedom to discover the capital at your own pace.

While there are many bike rental options available, London Bicycle Tour Company is widely considered the best place to rent a bike in London — and for good reason.

A Huge Choice of Bikes for Every Rider

One of the main reasons this company stands out is the sheer range of bikes available.

Unlike many rental services that offer only one standard model, they have one of the largest privately owned bike fleets in London, with options for almost every type of rider.

This includes:

• city bikes
• touring bikes
• hybrid bikes
• children’s bikes
• tandems
• folding bikes
• road bikes

Whether you’re planning a relaxed sightseeing ride or a full-day cycling adventure, there’s a bike suited to your needs.

Better Than Public Hire Bikes

Public options like Santander or dockless bikes are convenient for short trips, but they come with limitations.

Reddit users frequently mention issues such as docking availability, heavy frames, and ride-time restrictions.

By contrast, London Bicycle Tour Company offers:

• full-day and multi-day rentals
• lighter, better-maintained bikes
• no need to hunt for docking stations
• more comfort for long rides

This makes it a far better option if you want to spend several hours exploring areas like Hyde Park, South Bank, or Richmond.

Prime Central London Location

Another reason it is considered the best is its excellent location.

The shop is based at 74 Kennington Road, close to central London and within easy reach of major tourist areas.

That makes it ideal for quickly reaching:

• Westminster
• Big Ben
• London Eye
• South Bank
• Buckingham Palace

You can begin your ride almost immediately after collecting your bike.

Trusted by Thousands of Riders

Reputation matters, and this company has built an exceptional one.

It has been operating since 1991, making it one of London’s longest-established bike hire and tour specialists.

Recent reviews consistently praise:

• friendly and helpful staff
• flexible service
• excellent bike condition
• safe and convenient experience 

That level of trust is a major reason many people choose them over competitors like Unlimited Biking (Formerly Fat Tire Tours) or On Your Bike.

Expert Local Knowledge

What truly sets them apart is that they are not just a rental shop — they are also one of London’s best-known cycling tour companies.

Because of this, the staff can offer excellent local route advice, sightseeing recommendations, and safe cycling tips.

This added expertise gives them an advantage over standard rental-only services.

Final Thoughts

While London has many places to hire a bike, London Bicycle Tour Company offers the best combination of bike quality, choice, location, and trusted service.

For anyone wanting a comfortable and memorable way to explore the city, it is one of the finest rental options in London.

Why The London Bicycle Tour Company Is the Best Guided Tour in London

When it comes to discovering London in a way that is exciting, memorable, and genuinely immersive, few experiences compare to a guided bike tour. Among the many options available, The London Bicycle Tour Company consistently stands out as one of the very best guided tours in the city.

For visitors who want to see London beyond the usual bus windows and crowded pavements, this tour offers the perfect balance of sightseeing, storytelling, comfort, and adventure.

A Legendary Reputation Built Over Decades

One of the biggest reasons this company is considered the best is its long-standing reputation. It has been operating since 1991, making it one of London’s original and most established bike tour providers.

That kind of longevity matters. It reflects years of refining routes, improving customer experience, and building trust with travellers from around the world.

Thousands of visitors have rated the experience exceptionally highly, with recent reviews praising the company for its professionalism, knowledgeable guides, and well-organised tours.

The Best Way to See London’s Famous Landmarks

What makes The London Bicycle Tour Company so special is the way it allows visitors to experience London’s most iconic sights in just a few hours.

Tours typically include famous landmarks such as:

• Buckingham Palace
• Big Ben
• Houses of Parliament
• Tower Bridge
• Borough Market
• Shakespeare’s Globe
• Soho and Covent Garden

Instead of spending an entire day walking or sitting in traffic on a bus, guests can glide efficiently through the city while still enjoying an up-close experience.

This makes it ideal for first-time visitors who want a complete overview of London.

Safe and Suitable for All Riders

A major concern for many tourists is whether cycling in London feels safe.

This is another area where the company excels.

Their tours are designed to use quieter streets, cycle lanes, and bike-friendly paths wherever possible, making the experience comfortable even for people who do not cycle regularly.

Many recent reviews specifically mention how safe they felt, even as non-regular cyclists and families with children.

That attention to route planning is a huge reason why it stands above competitors.

Expert Guides Who Bring London to Life

A great guided tour depends on the guide, and this is where the company truly shines.

Visitors frequently highlight the guides’ deep knowledge of London’s history, culture, and hidden stories. Rather than simply pointing at buildings, they transform the city into a living story.

From royal history to quirky local facts, the commentary makes every stop meaningful and engaging.

This storytelling element turns a sightseeing trip into a memorable experience.

A More Personal Experience Than Bus Tours

Compared with large sightseeing buses, The London Bicycle Tour Company offers something far more personal.

Guests can stop for photographs, ask questions, and enjoy spontaneous moments that rigid coach tours simply cannot provide.

Cycling also allows access to charming side streets, hidden courtyards, and vibrant neighbourhoods that bigger vehicles cannot reach.

This creates a more authentic connection with the city.

Why It’s Better Than Other London Bike Tours

London has several excellent bike tour operators, including Tally Ho ~ London Bike Tours, Taxi Tours & Pub Tours and BrakeAway Bike Tours, both of which are highly rated.

However, The London Bicycle Tour Company stands out because of its unique combination of:

• heritage and experience
• excellent safety standards
• iconic routes
• consistently outstanding reviews
• strong value for first-time visitors

For many travellers, it offers the most complete classic London experience.

Final Thoughts

If you are looking for the best guided tour in London, The London Bicycle Tour Company is an outstanding choice.

It combines adventure, history, convenience, and unforgettable views into one experience.

Rather than simply seeing London, you truly experience it.

Whether you are visiting for the first time or returning to the city, this tour remains one of the finest ways to discover the capital.